NAD+ is an acronym for nicotinamide adenine dinucleotide. NAD+ is a coenzyme found in every living cell in your body.

NAD+ works with other enzymes to support the production of cellular energy and assist in cellular repair. Without it, most of our biological processes would be compromised. Our cells also use several NAD-dependent enzymes (sirtuins and PARPs) to help repair damage incurred from everyday activities.

Niagen® is our patented and FDA-safety-notified form of nicotinamide riboside (NR). Tru Niagen® is the name of our product. The active ingredient in each capsule of Tru Niagen is Niagen.

The active ingredient in Tru Niagen® is nicotinamide riboside (NR), a supernutrient that effectively increases NAD+ levels. NAD+ is a vital coenzyme found in every living cell. It is instrumental to the processes of cellular energy production and repair, and confers a vast array of health benefits.

Research shows that NAD+ levels decline by up to 65% between the ages of 30 and 70. When NAD+ levels are low, our cells have a harder time producing the energy they need to function at their best.

Tru Niagen® helps increase cellular energy production by increasing NAD+ levels. NAD+ is a vital cellular resource that helps support cellular energy production (ATP). This energy powers everything our cells and bodies do and helps muscle function before, during, and after exercise. Cellular energy is needed for muscle contractions in the body and NAD+ helps support this process. NAD+ is also critical for cellular repair, including skeletal muscle repair. However, there are currently no published human studies evaluating the effects of Tru Niagen on athletic performance.

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