Cyber Monday Sale
Enjoy up to 35% off sitewide*! Incredible deals, incredible benefits. Support your cellular health through the busiest time of the year.
Backed by 25 years of research & innovation
For 25 years, we have been at the forefront of cellular science, contributing to discoveries that support your ability to live well.
THE SCIENCE BEHIND NAD+
Every cell in your body is fueled by NAD+
Your 37.2 trillion cells are powered by NAD+, a vital coenzyme that fuels cellular energy and repair throughout your entire body. NAD+ levels naturally decline with age and lifestyle stressors. Replenishing NAD+ levels is essential for maintaining your cellular health, energy, and vitality.
MEET OUR STAR SUPERNUTRIENT
The #1 NAD+ booster**
Discover Tru Niagen, a supplement backed by decades of research and clinically shown to increase blood NAD+ levels, supporting your cellular health.
Powered by Niagen®, our patented form of nicotinamide riboside, Tru Niagen is a well-researched and efficient NAD+ precursor, helping you maintain your health.
Our advanced NAD+ booster
Tru Niagen®
Our bestselling minimum recommended daily serving is clinically proven to increase blood NAD+ levels, which helps support cellular energy and repair.